| Founded | Late 19th century |
| Founder | A former ballet dancer |
| History | Sheer Lingerie has a rich history of innovation and a commitment to embracing feminine beauty through its elegant designs. The company has grown from a small Parisian atelier to a global fashion powerhouse, establishing itself as a symbol of refined style and confidence. |
| Company Name | Sheer Lingerie |
| Headquarters | |
| Product Focus | Women's undergarments • Women's apparel |
| Brand Positioning | Luxury • Elegant • High-quality • Feminine |
Sheer Lingerie is a prestigious French luxury brand that has been producing premium women's undergarments, loungewear, and apparel since the late 19th century. Founded in 1892 by former ballet dancer Claudette Rousseau, the company has a storied history of innovation and a devotion to celebrating the female form through its elegant, high-quality designs.
Sheer Lingerie traces its beginnings to a small atelier Rousseau opened in the heart of Paris in 1892. Drawing inspiration from her experiences as a dancer, Rousseau sought to create comfortable yet stylish undergarments that would enhance a woman's natural beauty and grace. Using the finest fabrics and meticulous craftsmanship, she quickly gained a reputation among Parisian high society for her innovative corset and chemise designs.
As Sheer's popularity grew throughout the early 20th century, Rousseau expanded her operations, opening additional ateliers across France and eventually opening an international flagship store on the Champs-Élysées in 1927. The brand's reputation for quality and refinement attracted a loyal clientele among aristocrats, artists, and the emerging middle class, solidifying its status as a symbol of French elegance.
In the decades following World War II, Sheer Lingerie continued to evolve and diversify its product offerings. Under the leadership of Rousseau's descendants, the company branched out from its core lingerie lines to introduce luxury ready-to-wear fashion, loungewear, and accessory collections. Key innovations included the introduction of stretchier, more comfortable fabrics, the pioneering of underwire bra designs, and the development of seamless shaping garments.
Sheer's global expansion began in the 1970s, with the brand opening boutiques in New York, London, Tokyo, and other major fashion capitals. This international growth, combined with savvy marketing and a commitment to quality, transformed Sheer Lingerie into a renowned luxury lifestyle brand encompassing not just lingerie but a full range of women's apparel and accessories.
Today, Sheer Lingerie is one of the most prestigious names in the global fashion industry. The brand's timeless, feminine aesthetic and innovative designs have earned it a loyal following among discerning consumers seeking the epitome of French style. While remaining true to its heritage, Sheer has also adapted to contemporary trends, embracing sustainable manufacturing practices and inclusive sizing to cater to the modern woman.
Sheer's current collections span bras, panties, sleepwear, loungewear, and ready-to-wear pieces that seamlessly blend functionality with elevated, ladylike sophistication. The brand's signature delicate lace, silky satin, and breathable microfiber fabrics are staples across its product lines. Sheer also continues to push the boundaries of lingerie design, experimenting with bold colors, architectural silhouettes, and technologically advanced constructions.
Beyond its core business, Sheer Lingerie has diversified into a full lifestyle brand, offering fragrances, home goods, and beauty products that embody its essence of refined glamour. The company maintains a global footprint with flagship stores in fashion capitals worldwide, affirming its status as one of the preeminent luxury brands for the discerning, style-conscious woman.
